Why Elevator Advertising Had Been So Popular Now

Elevator advertising or elevator door advertising – Have you ever heard these two? If you have never heard, then you are missing one of the most important ways of marketing. If you have heard and still not tired, then you should try it right away. This is one of the best and most effective ways to communicate with your customers or audience. This elevator marketing is in the market for years, and it is still one of the most powerful tools for marketing.

Why is still popular?

Many people are not sure, in fact, they are all confused about why are the digital elevator ads still popular when there are so many other ways to market the brands, products and services. In fact, there are many options which are free and still the craze for elevator marketing has never gone down. There are many reasons behind this.

Have a look at why elevator marketing is so popular…

Simple and clear

The ads in the elevator advertising are simple and clear. The ads are not placed on a long board, not displayed in a magazine or shown on a television. Elevator ads have 30 seconds to 2 minutes of time. In rare cases, slightly more time, but not really long time. Usually the ads are kept simple and clear, so that they will be able to convey the complete message in these 30 seconds to 2 minutes.

No space issue

You will not have any kind of space issues like where to place the holding, or how much will the magazine or newspaper cost you for the required space. You will hardly use elevator skins, monitors or screens, to display the ad in a short and simple way. So, even a small elevator is fine to display your ad. You can design the size according to your needs.

Can target the right audience

You will be placing the ads only at those places where you are sure that audiences are right like an insurance policy at some company elevators where the risk factor is high in their work. You will not be wasting your time or money by placing it in a wrong place or targeting the wrong audience.

Success guaranteed

You can assured of the success as the elevator marketing guarantees your success. There are many people who use the elevator and when you are placing the right ad at the right place, then you can be assured of success. People will definitely look the ad and become your clients if the ad is really useful for them.

Numerous designs and ideas

You can design your ads in a way you like. There is no specific size of design issue in elevator advertising. As long as the designs fits in the elevator, you can use the elevator in a very creative way and make your designs.

So, with so many benefits and guaranteed success, why won’t elevator advertising lead the market of advertising? Try it today.

How to choose the best agency for elevator promotional marketing ads?

Businesses and companies are crazy about elevator ads. It is a powerful tool to market to the captive audiences. There are hundreds of compelling reasons to choose elevator ads above other promotional mediums. Being an owner of small business, you may be looking for cost effective advertising alternative which is convenient and powerful. Elevator advertising is something which is out-of-the-box and thus it reaps good results. If you want to target certain B2B market segment or any particular consumer niche, you should go for elevator advertisement. It creates unique marketing opportunities for small business communities. It offers creative benefits by generating buzz about products and services via visual appeal and sheer cleverness. The choice of the elevator ad agency should be proper. You may follow the tips given in this section.

Discuss out your business objectives and know how far the company understands them

The elevator ad piece created by the company must be in tune with your business objectives. The ad agency should be curious about knowing your company’s goals and objectives. The company professionals must ask you questions on your goals and objectives and what you are trying to attain. A good company will pay attention to your needs and show interest in you. It will ask strategic questions, take down facts and details on your company in writing.

How will it identify your prospective customers?

Before creating elevator promotional marketing ads, the company will identify your target audiences. Only good set of companies know ways of developing market segmentation strategy which works for you. This step is an important part of developing strong advertisement campaign. The professional company must study the market or your target group and then find out which group of people can spend more money on you.

What if the ad campaign involves multiple media?

It may be that the ad campaign involves multiple media. Get to know how the professional company handles complex projects involving multiple media. If the ad campaign is too complex, the company may outsource a few of the elements to an outside company. The firm must follow a solid and management pieces in order to ensure that everything falls into place quite nicely.

Go through the samples of work

You may check the custom elevator wraps created by the marketing agency. Check samples of past projects to gather information on the quality of work done. When it comes to creative work, it may be of various types and styles. By checking the portfolio of past work, you can learn a lot about the company. Try and judge how far the company is creative.

How well the company knows your target audiences?

If you are into the restaurant business, talk about how well the company knows your market. Then, in what way it will try and capture the attention of the public. Only when the company knows your target audiences, it can create impressive ad pieces.

Choosing the best elevator ad agency offers a lot many advantages. Discuss out the pricing with the ad agency. Elevator ads are cost effective and this is the major draw.

Modernising advertisements with elevators

What if you could put your customers in a room, shut the doors and have their undivided attention? Imagine a place where your message can be seen without any distractions, an isolated venue where your advertisement is the only media in sight, and here comes digital elevator advertising. Elevator advertising media provides highly targeted reach in a convict environment.

One of the most interesting and innovative forms of advertisement is elevator advertisement.  It seems to be very different from most of the traditional ways to advertise. The only difference is the traditional ways focuses more on a large scale and elevator advertising method is based more on a smaller scale targeting bigger crowds.

This technique is bountifully used in malls and corporate offices in which either prints ads are put up on. In the elevator to attract the customers, the articles of the brand are pasted on the elevator walls. Elevator branding is just a small but significant part of the entire advertising market. Elevator branding and advertisement is at an elementary stage but soon it will take its pace and it will establish a very good business and marketing prospects. In the elevators of some nation’s premier office towers, there are digital screens which offers elevator advertising agency a unique opportunity to reach an audience of educated, affluent, business leaders in an immaculate surrounding. The Elevator advertising is extensively used in those foreign places where there is a lot of trading buzz all around and this form of advertising is very effective and useful if done in proper way and discipline, small scale targets can tackle large crowds if done in proper routine.

Every other individual who works at a corporate place uses an elevator at least 5 times a day. If on an average he or she spends 20 seconds in each ride on a total of 100 seconds is what an individual spends in a complete day, 100 seconds of advertising where there is no disturbance and the only focus is on the panel showing the advertisement is a great deal in total. We are all aware how expensive advertising gets and through this medium of advertisement a huge crowd can be attracted in a very effective manner.

Let us take a simple example of posting an advertisement on the newspaper or putting up a holding in the market place, these are one of the oldest ways of advertisement and in reality we all know how effective they actually are. Even after putting in a lot of capital in its deed, it fails to give huge outputs. If it starts giving output the cost effectiveness of this medium is very low as compared to elevator advertisement. Just like this most of the other ways of advertising has more or less the same issues which have been followed since ages. In this latest technology generation where everything needs to be modernized so does our advertisements and so elevator advertisement becomes the key player here.

The era of Elevator Advertising

At the present time, the phase of advertising is developing with really great pace. The market experts are making their eyes tracked on certain amazing ideas of advertising.

 They kept on searching for best possible ways of advertising which beings supreme most attention of the people. The world us getting covered with countless innovative techniques of advertising. Among these techniques of advertising, we are having a major way of advertising with us. We are going to talk about elevator promotional marketing adds.

This mode of advertising is extremely effective no one can deny the fact that maximum companies are taking the incredible merits of this sort of advertising. There are compress files which relate to the relation of these elevator advertising. The factor of urbanization brought the new range of change in the stream of elevator advertising because it is facilitating the part of infrastructural development. As it is so clear to all that the lift is an integral part of every infrastructure whether it is building, office setup, apartment restaurant chains or the hotels. The use building setups can’t even imagine its functioning without the existence of left or the improved elevator system for the favorable convenience of the people.

We would like to share the leading characteristics related to the state of elevator advertising. These characteristics helped a lot the elevator advertising agency for the purpose of growing and expanding their creations day by day.

The main characteristics of elevator advertising are as follows

1 Innovative

There is no doubt that these Elevators ads are extremely innovative in nature because it is very new to the world of marketing. As maximum people makes the use of these lifts they are gathering the appreciation of the people when it comes about the main crux of advertising. Innovation is what which impresses the audience most and which is marking all standards of newness. No matter what it is it must be satisfying from the point of view of the list of clients.

2 Creative-

 These elevator advertisements are incredibly creative in existence. Such ads redefine the powers of human mind and the brainstorming capability of the persons working in the same direction of Designing or creating these elevator ads. The elevator advertising involves cherishing score of showing the creativity on the part of the content, combination alignment, placement

3 Effective

The most interesting part about the elevator advertising is that it proves to be highly effective when it comes about the positive response from the side of the audience. As it involves the valuable information which is important for people to get known about.  It also accounts for the promotion of various commodities and services so we can say that elevator advertising is truly effective when it comes about the major characteristics of elevator advertising.

4 Connectivity-

 Moving ahead we have this striking characteristic of elevator ads that it possesses implausible connectivity with the targeted audience causing the achievement of an outstanding level of public interest.

Top 8 Benefits of Lift Ads

Current times are witnessing a feeding frenzy for advertising on lifts or elevators. Lift ads enable advertising to a captive audience.

Being a small business owner, you are constantly searching for advertising options that are cost-effective, convenient, and powerful. This means you are open to out of the box ideas of advertising like lift advertising.

Lift advertising like lift display screens is growing popular with small business owners. Apart from meeting budget and convenience criteria, elevator ads provide an effective and creative marketing resource for small companies, which need to create an impact on a specific niche of consumers.

Lift advertising is common in urban centres where offices and homes are located in high rise building featuring lifts. In case, you are not sure if a lift ad is suitable for advertising for your company; consider the following advantages.

  • Highly creative ads

In certain high rise buildings, lift ads have become creative focal points which generate buzz through their visual appeal and novelty. These include complete lift wraps or enhancements which are affixed to architecture of the building. Whatever be your creative sense, lift ads offer much scope for using your ingenuity.

  • Captive audience

It has been reported that on an average, residents of high rise residential or office buildings make six daily trips via lifts. They have at least 4 guests visiting their apartments every month. As such, lift ads have a high percentage of awareness among persons (84%). They also have a high percentage of retention (96%). 82% of residents found lift ads very entertaining. The audience is captive as there are no other distractions when they travel via lifts.

  • Micro-targeting

With other channels of advertising, not much control is possible on who views your ad. However, in case of lift advertising, one can micro-target audience by building, neighbourhood, or region. The capacity to target your audience is a huge plus point and superior use of your advertising dollars.

  • Cost effectiveness

The low cost and high impact of lift advertising is the main attraction for small businesses. You may spend thousands of dollars on TV and newspaper ads, which are untargeted. But for a lift ad you may spend as little as $20 per month based on number of locations and format of ad.

  • Steady exposure

What happens to a newspaper ad that was chucked into the waste bin after reading? Contrast with lift ads that stay put inside lifts for a substantial period of time, so as to stay constantly in the psyche of its captive audience – persons using the lift regularly.

  • Capacity for editing

Apart from other forms of advertising, ads in lifts can be edited on an hourly or daily basis. For instance, LCD digital displays fitted on lifts enable your company to run different ads at night, noon, or morning.

  • Reduced vandalism

Ads in lifts may not be vandalized like outdoor poster ads. The ads instead will entertain users of lifts in the couple of seconds or minutes they travel by it.

  • Revenue sharing

Advertisers using lifts for their ads can pay a sum to building societies, thus helping in revenue sharing.

These are some of the top benefits of advertising in lifts.



How to Use Elevator Advertising?

Elevator advertising is emerging as a hot new trend in advertising. Adverting in elevators is not as crazy as it sounds. Increasing number of companies is making use of elevator advertising to do marketing to a targeted audience.

One of the most attractive aspects of elevator advertising is the sheer numbers of persons it reaches. The average number of elevator passengers in a high rise building is around 500 persons a day. Over the whole month, the number touches 90,000. Such numbers of audience viewing your ad is not a factor that can be ignored by marketers.

How does it work?

In simple terms, elevators in high traffic buildings are fitted with screens that display high resolution ads paid by sponsors. The advantages of elevator ads are quite obvious. In contrast to newspaper, TV or web ads, elevator ads cannot be turned off or discarded. In fact, elevator ads guarantee a captive audience. If the ads are placed in busy buildings, they will be seen by hundreds of elevator users every day.

There are benefits to other stakeholders as well. For instance, majority of property owners are ready to welcome ads to their elevators since they reduce vandalism by providing constructive activity for those travelling by them. They are an alternative source of income for the property owners of high rises. Users of elevators also appreciate the free entertainment value of ads, as they climb up or down buildings using elevators.

Typically, elevator advertising is bought via third party providers, who have former connections with high rise buildings. The provider of advertising will work with you to create high resolution ads and choose placements, which have maximum visibility to target demographic. Contracts are usually for 12, 6 or 3 months.


The format of elevator ads is similar to print ads of high quality. The crucial criterion is the size of the ad which ranges from business card sizes to 5 to 7 inch ads or bigger. In case you need assistance, you can rely on advertising agencies to design the ads. You can even get a business card size ad to be adapted to big screen format.


Elevator ads are available in numerous options. Here are some of the popular choices:

  • Display frames:

They are most common, lightweight and lockable aluminium frames, which are designed to hold ads of different sizes and shapes.

  • Digital display

Elevator ads are increasingly featuring LCD displays. A single digit display can operate a loop made of high resolution ads from multiple advertisers. One can change the ads frequently when the client makes such requests such as for new offers and promotions.

  • Elevator wraps

Wraps are made of a unique adhesive material which can be affixed to any surface on the outside and inside of the elevator. It is possible for advertisers to manifest high levels of creativity with wraps. Examples include humorous ad displays which leave a huge impact on those viewing the ads.

The effectiveness of elevator advertising depends on the targeted placement of such ads in locations where it will attract most consumers. If choice is between cost and location of ad, location must reign supreme even if it costs more.