Current times are witnessing a feeding frenzy for advertising on lifts or elevators. Lift ads enable advertising to a captive audience.
Being a small business owner, you are constantly searching for advertising options that are cost-effective, convenient, and powerful. This means you are open to out of the box ideas of advertising like lift advertising.
Lift advertising like lift display screens is growing popular with small business owners. Apart from meeting budget and convenience criteria, elevator ads provide an effective and creative marketing resource for small companies, which need to create an impact on a specific niche of consumers.
Lift advertising is common in urban centres where offices and homes are located in high rise building featuring lifts. In case, you are not sure if a lift ad is suitable for advertising for your company; consider the following advantages.
- Highly creative ads
In certain high rise buildings, lift ads have become creative focal points which generate buzz through their visual appeal and novelty. These include complete lift wraps or enhancements which are affixed to architecture of the building. Whatever be your creative sense, lift ads offer much scope for using your ingenuity.
- Captive audience
It has been reported that on an average, residents of high rise residential or office buildings make six daily trips via lifts. They have at least 4 guests visiting their apartments every month. As such, lift ads have a high percentage of awareness among persons (84%). They also have a high percentage of retention (96%). 82% of residents found lift ads very entertaining. The audience is captive as there are no other distractions when they travel via lifts.
With other channels of advertising, not much control is possible on who views your ad. However, in case of lift advertising, one can micro-target audience by building, neighbourhood, or region. The capacity to target your audience is a huge plus point and superior use of your advertising dollars.
- Cost effectiveness
The low cost and high impact of lift advertising is the main attraction for small businesses. You may spend thousands of dollars on TV and newspaper ads, which are untargeted. But for a lift ad you may spend as little as $20 per month based on number of locations and format of ad.
- Steady exposure
What happens to a newspaper ad that was chucked into the waste bin after reading? Contrast with lift ads that stay put inside lifts for a substantial period of time, so as to stay constantly in the psyche of its captive audience – persons using the lift regularly.
- Capacity for editing
Apart from other forms of advertising, ads in lifts can be edited on an hourly or daily basis. For instance, LCD digital displays fitted on lifts enable your company to run different ads at night, noon, or morning.
- Reduced vandalism
Ads in lifts may not be vandalized like outdoor poster ads. The ads instead will entertain users of lifts in the couple of seconds or minutes they travel by it.
- Revenue sharing
Advertisers using lifts for their ads can pay a sum to building societies, thus helping in revenue sharing.
These are some of the top benefits of advertising in lifts.