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Modernising advertisements with elevators

What if you could put your customers in a room, shut the doors and have their undivided attention? Imagine a place where your message can be seen without any distractions, an isolated venue where your advertisement is the only media in sight, and here comes digital elevator advertising. Elevator advertising media provides highly targeted reach in a convict environment.

One of the most interesting and innovative forms of advertisement is elevator advertisement.  It seems to be very different from most of the traditional ways to advertise. The only difference is the traditional ways focuses more on a large scale and elevator advertising method is based more on a smaller scale targeting bigger crowds.

This technique is bountifully used in malls and corporate offices in which either prints ads are put up on. In the elevator to attract the customers, the articles of the brand are pasted on the elevator walls. Elevator branding is just a small but significant part of the entire advertising market. Elevator branding and advertisement is at an elementary stage but soon it will take its pace and it will establish a very good business and marketing prospects. In the elevators of some nation’s premier office towers, there are digital screens which offers elevator advertising agency a unique opportunity to reach an audience of educated, affluent, business leaders in an immaculate surrounding. The Elevator advertising is extensively used in those foreign places where there is a lot of trading buzz all around and this form of advertising is very effective and useful if done in proper way and discipline, small scale targets can tackle large crowds if done in proper routine.

Every other individual who works at a corporate place uses an elevator at least 5 times a day. If on an average he or she spends 20 seconds in each ride on a total of 100 seconds is what an individual spends in a complete day, 100 seconds of advertising where there is no disturbance and the only focus is on the panel showing the advertisement is a great deal in total. We are all aware how expensive advertising gets and through this medium of advertisement a huge crowd can be attracted in a very effective manner.

Let us take a simple example of posting an advertisement on the newspaper or putting up a holding in the market place, these are one of the oldest ways of advertisement and in reality we all know how effective they actually are. Even after putting in a lot of capital in its deed, it fails to give huge outputs. If it starts giving output the cost effectiveness of this medium is very low as compared to elevator advertisement. Just like this most of the other ways of advertising has more or less the same issues which have been followed since ages. In this latest technology generation where everything needs to be modernized so does our advertisements and so elevator advertisement becomes the key player here.


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