Elevator advertising is emerging as a hot new trend in advertising. Adverting in elevators is not as crazy as it sounds. Increasing number of companies is making use of elevator advertising to do marketing to a targeted audience.
One of the most attractive aspects of elevator advertising is the sheer numbers of persons it reaches. The average number of elevator passengers in a high rise building is around 500 persons a day. Over the whole month, the number touches 90,000. Such numbers of audience viewing your ad is not a factor that can be ignored by marketers.
How does it work?
In simple terms, elevators in high traffic buildings are fitted with screens that display high resolution ads paid by sponsors. The advantages of elevator ads are quite obvious. In contrast to newspaper, TV or web ads, elevator ads cannot be turned off or discarded. In fact, elevator ads guarantee a captive audience. If the ads are placed in busy buildings, they will be seen by hundreds of elevator users every day.
There are benefits to other stakeholders as well. For instance, majority of property owners are ready to welcome ads to their elevators since they reduce vandalism by providing constructive activity for those travelling by them. They are an alternative source of income for the property owners of high rises. Users of elevators also appreciate the free entertainment value of ads, as they climb up or down buildings using elevators.
Typically, elevator advertising is bought via third party providers, who have former connections with high rise buildings. The provider of advertising will work with you to create high resolution ads and choose placements, which have maximum visibility to target demographic. Contracts are usually for 12, 6 or 3 months.
The format of elevator ads is similar to print ads of high quality. The crucial criterion is the size of the ad which ranges from business card sizes to 5 to 7 inch ads or bigger. In case you need assistance, you can rely on advertising agencies to design the ads. You can even get a business card size ad to be adapted to big screen format.
Elevator ads are available in numerous options. Here are some of the popular choices:
- Display frames:
They are most common, lightweight and lockable aluminium frames, which are designed to hold ads of different sizes and shapes.
- Digital display
Elevator ads are increasingly featuring LCD displays. A single digit display can operate a loop made of high resolution ads from multiple advertisers. One can change the ads frequently when the client makes such requests such as for new offers and promotions.
- Elevator wraps
Wraps are made of a unique adhesive material which can be affixed to any surface on the outside and inside of the elevator. It is possible for advertisers to manifest high levels of creativity with wraps. Examples include humorous ad displays which leave a huge impact on those viewing the ads.
The effectiveness of elevator advertising depends on the targeted placement of such ads in locations where it will attract most consumers. If choice is between cost and location of ad, location must reign supreme even if it costs more.