Planning to advertise on the Delhi Metro but worried about the price? You’re not alone. Every business owner asks the same question, How much will this actually cost me? Let’s cut through the confusion and talk real numbers. The Delhi Metro advertising cost in 2026 ranges from ₹5,000 to ₹5 lakhs per month, depending on what type of ad you choose and where you place it. But here’s what you really need to know, it’s not just about the price. It’s about getting your money’s worth.
Why Delhi Metro Advertising Makes Sense
Over 60 lakh people use the Delhi Metro every single day. That’s 60 lakh potential customers seeing your brand while they commute to work, college, or shopping. Unlike TV ads that people skip or social media posts they scroll past, metro advertising catches people when they have nothing else to do. They’re standing on a platform or sitting in a coach with your ad right in front of them. It’s like having a salesperson who works 24/7 without asking for a salary.
Breaking Down Delhi Metro Advertising Cost
Here’s what different types of Delhi metro advertising actually cost:
Station Advertising
Platform Screen Doors (PSDs): These are the glass doors on platforms that keep people safe from the tracks.
- Cost: ₹40,000 to ₹1.5 lakhs per month
- Size: Usually 6 feet x 4 feet
- Best for: Brand awareness campaigns
Station Pillars: The big columns you see while walking through stations.
- Cost: ₹15,000 to ₹50,000 per month
- Size: Varies by station
- Best for: Local businesses targeting specific areas
Entry/Exit Gates: These panels are right where people enter and leave.
- Cost: ₹20,000 to ₹80,000 per month
- Visibility: Super high because everyone passes through them
- Best for: Offers and promotions
Inside Train Advertising
Train Wraps: Your ad covers the entire outside of a metro coach.
- Cost: ₹3 lakhs to ₹5 lakhs per month
- Visibility: Massive seen by people on platforms and outside the metro
- Best for: Big brands with bigger budgets
Inside Panels: Small ad spaces inside metro coaches.
- Cost: ₹5,000 to ₹20,000 per month
- Size: Usually A3 or A4 size
- Best for: Startups and small businesses
Overhead Hangers: Those cards hanging from the ceiling that people read while standing.
- Cost: ₹8,000 to ₹25,000 per month
- Best for: Simple messages with phone numbers or websites
Digital Screens: LED screens inside trains showing video ads.
- Cost: ₹50,000 to ₹2 lakhs per month
- Duration: Your ad plays for 10 seconds every few minutes
- Best for: Eye-catching video content
Which Metro Advertising Option Is Right for You?
Here’s the truth: it depends on your budget and goals.
If you’re a small business with a ₹10,000-30,000 budget: Go for inside train panels or station pillars. Pick stations near your business location. A coaching centre in Laxmi Nagar should advertise at Laxmi Nagar station, not at Kashmere Gate.
If you have ₹50,000-1 lakh to spend: Consider platform screen doors or digital screens at one high-traffic station. Alternatively, spread your budget across multiple inside panels at different stations.
If you’re a big brand with ₹2 lakhs+: Train wraps or multiple digital screens across key stations give you maximum visibility.
Additionally, think about your target audience. Selling office furniture? Advertise on lines connecting to business districts like Connaught Place, Barakhamba Road, or Nehru Place. Focus on stations near colleges like North Campus stations, Vishwavidyalaya, or Dhaula Kuan.
How to Book Delhi Metro Advertising
You can’t just walk up to a metro station and stick your poster on the wall. Here’s the process:
Step 1: Contact an authorized advertising agency in Delhi, like Liftup Marketing who has rights to sell metro ad spaces.
Step 2: Choose your stations, type of ads, and duration.
Step 3: Create your ad design. The agency will help with size specifications.
Step 4: Submit for DMRC approval. They check if your ad follows their guidelines (no alcohol, tobacco, or inappropriate content).
Step 5: Once approved, installation happens within 7-10 days.
Step 6: Your ad goes live and starts getting eyeballs.
The whole process takes about 2-3 weeks from start to finish. Plan ahead if you have a specific launch date in mind.
Tips to Make Your Metro Ad Work Better
Don’t just throw money at advertising and hope for the best. Use these tricks:
- Keep text minimal: People have 5-10 seconds to read your ad. Use big fonts. Five words are better than fifty.
- Use QR codes: Make it stupid-easy for people to visit your website or Instagram. Scan and done.
- Add a time-limited offer: “20% off this month only” works better than “20% off always.”
- Choose the right stations: One well-placed ad at the right station beats five ads at random stations.
- Test before scaling: Start with 2-3 stations for a month. See what works. Then expand.
- Track everything: Use unique promo codes or phone numbers for metro ads so you know exactly how many customers came from there.
Should You Hire an Advertising Agency?
Yes, especially if it’s your first time. Agencies like Liftup Marketing already have relationships with DMRC. They know which stations work best for which businesses. They handle design, printing, installation, and all the paperwork. They charge some commission. But they also save you from making expensive mistakes like booking the wrong station or getting your ad rejected by DMRC. Think of them as your guide in a new city. You could figure it out yourself, but having a guide saves time and prevents costly wrong turns.
Last Words
Delhi Metro advertising cost in 2026 is accessible for businesses of all sizes. Whether you have ₹10,000 or ₹10 lakhs, there’s an option that fits your budget. Start with what you can afford. Track your results. Scale up what works. Simple as that.
Ready to get your brand in front of millions? Connect with our authorized advertising agency in Delhi and start planning your metro advertising campaign today. The trains are running. Your customers are watching. Make sure they’re seeing you.
