Ever stood in a lift for 30 seconds with nothing to do but stare at the walls? That’s exactly what thousands of people do every single day. And smart brands have noticed. Lift advertising boards are becoming one of the smartest ways to reach people when they actually have time to look at your message. No scrolling past. No changing channels. Just you, your brand, and a captive audience going up or down.
What Are Lift Advertising Boards?
Think of them as posters or digital screens inside lifts. Simple as that. They’re placed right at eye level, where people naturally look while waiting to reach their floor. These advertising boards show your brand message, product, or offer in a space where people can’t really avoid seeing it. People use lifts multiple times a day. That means your ad gets seen again and again by the same person. It’s like having a billboard that follows your customer around.
Why Brands Love Lift Advertising
Here’s the truth: getting someone’s attention today is hard. Really hard. People ignore TV ads. They skip YouTube videos. They scroll past social media posts in seconds. But when someone steps into a lift, they’re stuck there. And guess what? They’re looking for something to do. That’s your moment.
Benefits That Actually Matter
Let’s break down why companies are spending money on lift advertising:
- Guaranteed eyeballs: People will see your ad. There’s nowhere else to look.
- Repeated exposure: The same people use the same lifts daily. Your message sticks.
- Targeted reach: You can choose buildings where your ideal customers work or live.
- Low competition: Unlike a busy street with 50 billboards, you’re often the only ad in that lift.
- Cost-effective: Compared to TV or big outdoor ads, lift ads don’t break the bank.
Additionally, people are usually relaxed in lifts. They’re not rushing or stressed. This means they’re more likely to actually read and remember your message.
Who Should Use Lift Advertising Boards?
Not every business needs this. But if you fall into these categories, listen up:
- Property developers and real estate agents: You’re already in buildings. Put your ads where people are thinking about homes.
- Restaurants and food delivery apps: Office buildings are perfect. Hungry employees see your lunch offer right before noon.
- Fitness centres and gyms: Target residential buildings. People think about getting fit when they’re at home.
- Beauty salons and spas: Shopping malls with lifts are gold. Catch people when they’re already in shopping mode.
- Education and coaching centres: Student housing and residential areas work great here.
The key is matching your product to the right building. A luxury watch brand should advertise in premium office towers, not budget apartments. Makes sense, right?
Types of Lift Advertising You Can Choose
There are mainly two types you’ll see:
Static Boards
These are printed posters or vinyl stickers. They’re cheaper and work well if your message doesn’t change often. Think of them like traditional posters, but inside a lift.
They’re perfect for brand awareness campaigns or promotions that run for months.
Digital Screens
These are LED or LCD screens showing your video or animated content. They’re more eye-catching, and you can change your message anytime. Furthermore, you can show different ads at different times of day. Morning coffee ad at 9 AM, lunch deals at 1 PM. Smart, right?
Liftup Marketing and similar companies offer both options depending on your budget and needs.
How to Make Your Lift Ad Actually Work
Having an ad in a lift isn’t enough. You need to make it count. Here’s how:
- Keep it short: People have 20-30 seconds. One clear message. One clear action.
- Use big, bold text: Small fonts don’t work. People should read it from anywhere in the lift.
- Add a QR code: Make it easy for people to take action right away. Scan and visit your website or Instagram.
- Use bright colours: Lifts can be boring. Stand out with colours that pop.
- Tell them what to do next: “Call now,” “Visit today,” “Scan for 20% off.” Don’t leave them guessing.
Remember, your ad is competing with people’s phones. Make it interesting enough that they put their phone down for a few seconds.
Real Results from Lift Advertising
Let’s give you some real-world examples:
A local pizza chain put ads in 20 office building lifts in a business district. They offered a “office lunch special” with a QR code. Result? Their lunch orders went up by 35% in just two months.
A gym placed ads in residential building lifts within 2 km of their location. They tracked sign-ups using a special promo code. Over 40% of new members came from seeing those lift ads.
These aren’t huge companies with massive budgets. They’re smart local businesses using outdoor advertisement strategies that work.
Cost of Lift Advertising Boards
Here’s what you’re probably wondering: “How much?” It depends on several things:
- Location: Premium areas cost more than regular neighbourhoods
- Building type: Corporate towers charge more than residential buildings
- Duration: Longer contracts get better rates
- Type: Digital screens cost more than static posters
On average, you’re looking at anywhere from ₹5,000 to ₹30,000 per month per lift. That might sound like a lot, but remember—you’re reaching the same people every single day. Compare that to newspaper ads that people throw away or Facebook ads they scroll past in 0.5 seconds. Suddenly, it seems pretty reasonable.
How to Get Started with Lift Advertising
Ready to try it? Here’s your action plan:
Step 1: Identify where your customers are. Which buildings do they work in or live in?
Step 2: Contact advertising boards providers like Liftup Marketing who have access to these spaces.
Step 3: Choose between static or digital based on your budget and message.
Step 4: Create your ad. Keep it simple, clear, and action-focused.
Step 5: Track your results. Use unique codes, QR codes, or phone numbers to measure what’s working.
Most importantly, don’t just put up an ad and forget it. Test different messages. See what works. Adjust.
Last Words
Lift advertising boards work because they catch people when they’re actually paying attention. No distractions. No competition. Just your message and a person with 30 seconds to spare.
Is it right for every business? No. But if you’re trying to reach people in specific buildings or areas, it’s one of the smartest moves you can make. The question isn’t whether lift advertising works. It does. The question is: are you using it yet?
Start small. Test one or two buildings. Track your results. And then scale up from there. Your competitors probably aren’t doing this yet. That’s your advantage. Ready to get your brand in front of people who actually have time to look? Start exploring lift advertising options today.
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