Understanding Digital Out-of-Home (DOOH) Advertising: What You Need To Know

Understanding Digital Out-of-Home (DOOH) Advertising: What You Need To Know

We’re all familiar with traditional billboards and out-of-home (OOH) advertising, but what about digital out-of-home (DOOH) advertising? DOOH advertising is becoming increase popularly among businesses and marketers alike. In this post, we will explore what DOOH is, how it works, and why it’s an effective form of advertisement. We will also discuss how you can use this powerful tool to improve your bottom line.

What Is Digital Out-of-Home (DOOH) Advertising?

Dynamic digital ooh is a form of marketing that promotes products or services through the use of physical displays located in public places. OOH displays can take many different forms, including billboards, signs, bus shelters, and transit ads.

Out of home advertising takes this concept one step further by incorporating digital technology into OOH displays. This allows for greater flexibility and interactivity, as well as the ability to display dynamic, real-time content.

Dooh advertising can be used to achieve a variety of marketing objectives, such as raising awareness, generating leads, or driving sales. It is an effective way to reach consumers who are on the go and may not be exposed to traditional forms of advertising.

If you are considering incorporating digital OOH advertising into your marketing mix, there are a few things to keep in mind.

  • You need to identify your target audience and select locations that will reach them most effectively.
  • You need to create compelling creative that will grab attention and deliver your message in an impactful way.
  • You need to track your results so that you can measure the success of your campaign and make necessary adjustments.

Examples of DOOH

Almost everywhere you go; there are examples of digital out of home advertising. If we were to make a list of the most popular, it would include:

  • Digital billboards in town squares
  • Digital displays in train stations and airports
  • Digital information centers and WiFi hotspots at malls and commercial shops
  • Roadside dynamic displays
  • Digital signage at hospitals and urgent care facilities
  • Screens at bus shelters
  • Dynamic displays at food courts
  • Screens at college campuses

How Can DOOH Help Brands?

Digital ooh advertising not only establishes brand awareness, but also complements the brand’s advertising campaigns on other channels. Media buyers who add out-of-home advertising—digital or traditional—to their media mix see exponentially increased campaign results. Accords to the Outdoor Advertising Association of America’s 2012 report, TV ads have seen an 18 percent increase and online ads—specifically mobile ads—have seen a 316 percent increase.

An interesting advertising campaign triggers thousands of Google searches. People who are intrigued by the ads pick up their phones and search for the brand online. It is easy for DOOH to achieve success when combined with other media. Interactive ooh advertising displays contribute to campaign success as well. Information centers and free WiFi hotspots can provide interactive ads because they are connected to the internet.

Top DOOH (Digital Out-of-Home) Advertising Benefits

Inexpensive and Dynamic

As opposed to out-of-home advertising, digital out-of-home advertising is pretty cost-effective due to the ability to rotate multiple ads in one banner area. Liftup marketing and other platforms can alternate ads based on the person looking at the screen, which is unheard of for DOOH. Ads change instantly and do not require man labor.

More accurate metrics and measurements

Media buyers pay for the time the ad appears on the platform, and the only analytics they would get from the campaign are estimated headcounts.

Advertisers can use detailed targeting options for their digital out-of-home campaigns with Liftup marketing, pay for impressions, and receive detailed analytics to optimize their campaigns.

Using Rich Media to Grab More Attention

Digital out-of-home advertising offers a variety of advertising media that can be use to advertise a campaign, unlike traditional out-of-home advertising. With the use of rich media such as videos, advertisers can tell better stories. In public places, it becomes much easier to grab people’s attention, resulting in a higher return on investment.

Different Types of Digital Out-Of-Home Advertising

The future of out of home advertising mix gets far more engaging and effective when digital screens are included. You should be familiar with the following forms of digital OOH.

Digital out-of-home advertising, which is expected to be valued $15.9 billion (Rs: 1319 billion) by 2027, is radically changing the way that marketers convey their messages to consumers in the reality by contacting them directly and in a completely others manner. And as a result of ad blocking online, that kind of visibility can be priceless for brands today.

Are you wondering which types of DOOH advertising options are best for you? Check the sizes of these 4…

Digital billboards

One of the oldest forms of out-of-home (OOH) advertising, billboards may be seen line roads and highways all over the world.  But once you’ve seen a few billboards, they all tend to look the same, much like online advertisements. The experience is change by adding some dynamic, vibrant, moving imagery on a billboard using digital technology. Digital billboards are not only far more dynamic with the flexibility to cycle through different ad creatives to see which performs best, but they are also more interest, having 2.5 times greater impact than static ads.

Elevator-based DOOH advertising

It’s no secret that Vertical Impression has a soft spot for elevator advertising. Heck, we built a whole business around it.

The following are some of the reasons why digital elevator ads work so well:

In elevators, there is usually a captive audience looking for entertainment or distraction (the more floors, the more opportunity!).

Due to geographical options, advertisers can choose from demographic data. Audi increased its ad spend ROI by 1142% as a result!

In an office tower elevator at 12pm, a local food outlet can advertise its new lunchtime offer, at 6pm its takeout specials, etc.

DOOH on public transport

Have you ever sat on the subway without a book, a paper, or a smartphone and scanned every single advertisement?

There are probably quite a few.

Imagine these ads are animated, colorful, and constantly changing.

In addition to paying attention to the ads, you’ll also keep watching them just to see what happens next. For advertisers, this means a more engaged, focused audience, resulting in a 50% recall rate.

Persuasive POS (Point of Sale)

They say it’s not advisable to shop for groceries when you’re hungry – and that is because nearly 85% of people admit to purchasing products impulsively. So, from a marketer’s perspective, this implies an immense opportunity. Digital in-aisle displays can be a great way to encourage buyers to make use of promotional offers or try something new. As well as tailor the message based on the weather outside, to take full advantage of variations in customer behavior under varying climatic conditions; for instance, a hot summer day may motivate purchase of a bowl of hot soup!

Why choose us?

LiftUp marketing is a one-of-a-kind elevator advertising company that helps businesses reaches their target audience in a captive and unique way. We are proud to be the only service providers of lift advertisement in the areas of Indirapuram, Vaishali, Vasundhara, and Noida and the regions of Delhi NCR.

Our innovative concept of lift ads has helped many businesses increase their brand awareness and sales, and we are constantly striving to provide our clients with the best possible service.

If you are looking for an efficient and cost-effective way to reach your target audience, then look no further than LiftUp Marketing!

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